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Independent product company · Düsseldorf

We turn complex processes into practical products.

We build our own products — and selectively build software and systems for other companies.

Small by choice. Hands-on by nature.

01 / Our products

Different products.
Made for the real world.

Complicated things can often be made much simpler.

craft.tools interface showing a list of production work items with workflow stages and status labels

Maker workflows

craft.tools

In development

Workflow and proof tools, grounded in real production.

Taking shape inside RepliToy.

02 / Build with us

Your product.
The same ownership

as our own.

Possible goals: simplify a process, move a product forward, automate a workflow, or make a new solution stick.
Let's talk

We don't treat client work differently from our own products. We question unnecessary complexity, reshape processes, build software where it genuinely helps, and stay involved until the solution works in everyday use.

  • Software & product development
  • Process design & automation
  • Introduction & adoption

03 / How we work

Small. Focused. Direct.

You work directly with the person responsible for the solution.

From the first conversation to implementation. No account layers. No hand-offs between sales and delivery. Just close collaboration and clear accountability.

Illya Konovalov

Founder, expertpal · Düsseldorf

Make something useful

What should work better in practice?

A process that's unnecessarily complicated, a product that needs to move forward, or a new solution that needs to work in everyday use.

Let's talk